Heavenly Kahlua Pecan Pie and I go way back. In the late ‘80s, my little PR agency represented Kahlua as a client. Before spirits were OK to advertise on TV, and before stupid corporate changes decimated the brand (ouch, I’m still bitter), Kahlua was on TOP. The brand made piles of money and spent it well via its longtime ad agency, EJL, longtime sales promotion agency, Flair, and… me! Whenever my dear friend from the ad agency and I meet up, we still laugh about how well we spent their money. Life Was Sweet.
The majority of my Kahlua work was convincing consumers to make something yummy. Our goal was to remind people how MMMMM and OOOOH Kahlua tasted in practically anything – booze, coffee, milk, ice cream, cakes, barbecue sauce, ham glaze, and of course PIE.
Back then, the ad agency produced a now-legendary little Kahlua recipe book, and bazillions were distributed free via snail mail or at events (write a comment below and tell me if you have one!). One of the classics: the incredible Kahlua Pecan Pie.
If you love pecan pie, you will LOVE LOVE LOVE Kahlua Pecan Pie. Always garners rave reviews. It is a handy recipe, and one that I made often for Kahlua activities. I’ve even carried one on a flight from LA to a meeting in CT. Larry has completely mastered this recipe, he is the pie maker now, and we get requests for it during the holidays. Larry is known for PIE.
Original Classic Kahlua Pecan Pie
- Pastry crust
- 1/4 cup butter
- 3/4 granulated sugar
- 1 tsp. vanilla
- 2 Tbsp. flour
- 3 eggs
- 1/2 cup Kahlua
- 1/2 cup dark corn syrup
- 3/4 cup evaporated milk
- 1 cup whole or chopped pecans
- Optional: whipped cream and pecan halves
Line 9 in. pie pan with your favorite pastry recipe; chill. Preheat oven to 400 degrees F. Cream together butter, sugar, vanilla and flour. Mix well, beat in eggs, one at a time. Stir in Kahlua, corn syrup, evaporated milk and pecans. Mix well, pour into pie pan. Bake for 10 minutes, then reduce heat to 325 degrees F. and bake until firm (about 40 minutes). Chill. Garnish, if desired. Serves 8 – 10.